Tuesday, May 29, 2012
adventures in epublishing
It isn't.
Click here to learn how you can own Dead Beautiful for only $5.99. Kindle not included.
Saturday, April 28, 2012
the reluctant marketer
But sometimes I think I am a reluctant marketer.
Because actually doing this marketing thing is a LOT of work. Do not believe the line "If you build it, they will come." If you build it, and develop a massive online and in-person network of relationships, shared interests, and mutual support, and feed and support those relationships with energy, humour, and helpful information 24/7, you might get some buzz. (Buzz, by the way, is a term I almost never hear anymore.)
You can't just slap together a poster and put it on some telephone poles. You can't announce the launch of your book and expect everyone to rush to the store to buy it. You can't just build it and expect anyone to come.
It takes time. Energy. Brain space. Attention. Passion. Connections. Discipline. Repetition.
And a lot of generous help from writers and publishers who are paving the way. Thank you, Beverly Akerman! Her article will serve as the template for UpStart Press's foray into ebook publishing.
Which starts now...
Friday, March 2, 2012
Coming soon...

Pre-order today!
http://www.etsy.com/listing/94630872/dead-beautiful-a-novel-by-melanie-dugan
Genre: literary fiction/general fiction/fantasy /young adult
ISBN: 978-0-9783774-7-2
Publishing Date: May 2012
Price: CAD 19.95 (ebook CAD 5.99)
Trim: 5.5” x 8.5”
Page Count: 169 pages
Format: Paperback, perfect bound
Contact and Ordering Information:
Christina Decarie
upstartpress@kingston.net
http://www.etsy.com/listing/94630872/dead-beautiful-a-novel-by-melanie-dugan
About the Author: Melanie Dugan is the author of Sometime Daughter (“Stunning debut,” Kingston Whig-Standard) and Revising Romance (“heartwarming, amusing and … downright sexy,” Midwest Book Review). Her short stories have been shortlisted for several awards, including the CBC Literary Award.
Marketing Plans:
- Readings, panels and workshops about publishing in the digital age, publisher/author relationships, writing and publishing in an age of “disappearing” publishing houses, marketing yourself as an author, how to balance a job and the writing life.
- Literary festivals across Ontario
- Reviews in local and national newspapers, magazines, and websites
- Local (Kingston) book launch
- Readings and interviews on local and national radio
- Blog tour
For book clubs:
- Author readings/discussions
- Discounts (ten or more copies)
- “Questions for book clubs”

